One of the biggest Memorial Day weekend dance parties in Las Vegas is essentially a daylong music festival, complete with superstar electronic duo Tritonal in the headlining spot, eight other acts across two stages and plenty of roaming performers and art installations to round out the experience.

Also, it’s not taking place in one of the Strip’s megaclubs.

Neon Dream returns to Area15 after its inaugural event during the same holiday weekend last year, but the lineup has expanded. Tritonal will star on the main stage in the A-Lot with other pop-influenced electronic acts, while the immersive Portal space inside will focus on bass and house music. Also scheduled to appear are Firebeatz, Haliene, Jack Beats, Casmalia, Speaker Honey, JackEL, Phoenixx and A.C. Esme.

“A big part of these takeovers is really stacking the bill to be somewhat of a festival lineup,” says Area15 head of entertainment Noah Kessler. “With nine artists, there’s just a lot of versatility, a really tasty, highly curated lineup of up-and-coming and rising talent.”

Between full-venue special events like Neon Dream, tour stops from headlining DJs in the A-Lot or the Portal and musical programming at the Oddwood bar—which Area15 recently took over from original operator Corner Bar Management—there have been elements of EDM at Area15 almost from the start.

But it’s hard to compare what’s happening at this expansive, ever-changing, experience-driven complex to the nearby Strip’s nightlife landscape.

“We believe we’re coming at it from a unique angle in the marketplace, focusing on thematics and performance with a lot of interactivity,” Kessler says. “It really creates a journey and an adventure for the ticket buyer because it’s not along the lines of the standard, going to see a concert model. It’s a lot more of creating an experience.”

Like the much larger EDC, Neon Dream incorporates robust production elements and visual art, and encourages participants to come in costume. Kessler estimates Area15 will program nine or 10 similar events every year.

“We’re dedicated to connection, for people to come into the space and connect with other people and the music, and be taken on an adventure,” he says. “The club is sort of a place you go to be seen, and it can be a bit of an isolating experience in a lot of ways. This is quite different.”

Neon Dream is offering general admission tickets as well as VIP options that allow guests access to the skydeck in the A-Lot and its private bar, plus a free ride on the Liftoff outdoor lounge attraction.

Area15’s next full-venue party is set for June 18, a forest fantasy dubbed Secret Garden created in cooperation with theatrical nightlife company House of Leaves. LA house DJ Noizu headlines with support from tech-house and disco-oriented artists Cloverdale, Kaysin, Eli Escobar and Las Vegas’ own Crykit, among others.

The Portal and A-Lot also have upcoming shows featuring Booka Shade, the Polish Ambassador, Purity Ring, Paul Oakenfold, Bonobo and Markus Schulz.

NEON DREAM With Tritonal, Firebeatz, Haliene, Speaker Honey & more. May 28, 9 p.m., $30-$50. Area15, area15.com.

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An award-winning writer who has been living and working in Las Vegas for more than 20 years, Brock Radke covers ...

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